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Google+ vs Facebook – Will Google+ win?

time cs5 brushes31st October, 2011 - cs5 brushes commentsNo comments »

The fact that facebook has 40 times more users than Google+ could probably lead you to the assumption that facebook is the all-time winner. But let’s consider the following points, why Google, the master company of web, could also become the leader of social networks:

1. Users’ contentment

Facebook updates its site regularly and many users conceive of these changes as pretty annoying. Numerous facebook groups and sites underline that disaffection. For example look at the new chat and messaging system. Unlike in the past, now you can’t seperate your personal mails from your instant chat messages. Another point is the strange grouping of online contacts – offline contacts are shown in the chat bar.

How Google+ will handle updates and how the users’ reaction will be is unclear. Google+ is too young to make a prognosis. But according to our experience the Google changes are quite useful and unflashy.

2. Easier Groups

One big feature of Google+ is the easy sorting of contacts (Groups). When adding a contact, you have to slide the contact into one of your groups (Google has some presets like Acquaintances, Family, Friends, Following).

It looks like facebook felt threatened and instantly implemented a similar function: You add a contact -> choose a list where the contact should be in.

3. Video Chats – Hangouts

Since lately facebook extended the chatsystem with a new video feature. Trying to make this feature work I failed completely. Now it seems to work fine and the quality is brilliant. No suprise .. facebook uses a Skype integration.

Google+’ hangouts  are similar to facebooks, but there are some differences:

  • Google+ supports public hangouts – you can videochat with upto 10 people
  • Installation requires less clicks, so it’s a bit easier
  • Advanced hangouts support document and sketchpad sharing

4. Interesting Content – Sparks

Add your interests and Google delivers related content from around the web. In my eyes: still pretty confusing

5. Network- Omnipresence

You can see Facebooks presence on almost every online device (PCs, Mobilephones, Tablets) in the world. Reason: Nearly everybody uses it.

When companies advertise they don’t refer (as usually) to their homepage. More often you’ll find a link instead, which users can directly like and so share it with friends. Typical network effect.

And the last and most important (in my eyes) is:


Google’s presence isn’t as conspicuous as facebook’s is. But the word “Google” is even listed in dictionaries. When someone is looking for stuff on the internet he is automatically “googling”. In the year 2000 Google reached 100 million searches a day, now they reach over one billion a day.

Further let’s take a look at what Google does besides:

  • GoogleMail
  • Chrome
  • Picasa
  • Blogger
  • Maps
  • Youtube
  • Android phones

So, when using one of these services you can get confronted with Google+ if you have a Google Account.

My prognosis

At the moment it’s hard to say that Google+ is the better network and will crush its competitor, Google+ is too young and hasn’t that many users. But if Google takes off the gloves, it can seriously establish as ultimate social network.

The full package of internet services Google offers could be the crucial point that will make the users switch the network. Let’s see.

What do you think about Google+ and its threat for facebook? Write a comment!

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